Now in its seventh year, the 2024 Tesco Agri T-Jam start-up pitch competition is open for applications.

Held in partnership with Leading Edge Only (LEO), The Global Innovation Marketplace, Tesco is welcoming entries from agtech innovators’ technologies to help achieve net zero, protect and restore nature and improve animal health and welfare.

Entries are open from now until June 30, from around the world, with start-ups selected by Tesco for fast-track introductions to its supplier network and a trial with one of the retailer’s supply chain partners.


Tesco is looking for technologies that address the following priority areas:

  • Reducing GHG emissions
  • Improving soil health and resilience
  • Supporting biodiversity
  • Improving water quality and water use
  • Responsible reduction in chemical inputs such as pesticides and antibiotics
  • Reducing agricultural waste
  • Reducing crop losses and food waste
  • Improving animal health and welfare
  • Rapid disease diagnostics

The winner of the event will be chosen to earn a potential trial with one of Tesco's supply chain partners, as well as getting feedback and mentoring by Tesco’s Sustainable Agriculture and Fisheries team.

Commenting on the competition, head of sustainable agriculture and fisheries at Tesco, Natalie Smith, said: “We're thrilled to join forces with LEO once more for the seventh year of the Tesco Agri T-Jam. With innovation already playing a critical role in our agriculture supply chains, the Agri T-Jam is a fantastic way to introduce new and exciting start-ups to our suppliers, farmers and growers

“Along with our suppliers, we are looking for innovators who can address some of the key sustainability challenges we face today, and provide effective long-term solutions.”

The winner will also get membership of Agri-TechE an independent agritech innovation network alongside the opportunity to speak at the 2024 REAP conference, which brings people together from different areas of the agtech and science industries to turn challenges into business opportunities and facilitate mutually beneficial collaboration.

Entries close Sunday, June 2024. Full details, entry form and criteria at