A FARMER-OWNED business has formed a specialist red meat team to help beef and sheep producers. 

The team of three at Mole Valley Farmers will work with shareholders, members and customers to provide tailored advice to help them embrace innovation while also improving profitability. 

The team includes: 

  • Chris Lavis - South West
  • Rebecca Moore - South, South East and Midlands
  • Andrew Dobinson - North and Scotland

The team is headed up by technical expert Dr Matt Witt. They will support existing teams to give broader advice, such as helping farmers identify innovations that will benefit their business. The team can also advise on the Sustainable Farming Incentive (SFI), funding initiatives for livestock farms, and aspects such as forage and grass sampling.

Sam Holdstock, head of sales, said: “As a farmer-owned business, we not only provide competitively priced, quality inputs, but we believe in supporting livestock farmers through the provision of information, product knowledge, sharing best practice examples from across the sector, helping understand the cost of production and supply chain opportunities.

“We have developed many tools and services that can help our livestock farmers, such as our dedicated rationing programme and nutrient management planning service, through our knowledge of the latest grants available.

"Bringing all of this together via our Red Meat Team will make it easier for our customers to access and allow us to tailor advice to individual farms."