A PLOUGH-to-bottle distillery is the face of a national Lloyds Bank campaign. 

Colwith Farm Distillery, who create gin and vodka using potatoes grown on the family farm in Lanlivery, Cornwall, features on the new 'By the Side of Business' billboards. 

The Cornish distillery was selected at the lead case study, due to their commitment to sustainability, using business as a force for positive change and a pioneering example of agricultural diversity.

Led by founder Steve Dustow, the distillery is founded on five generations of farming history. Colwith make spirits from scratch, on one site - transforming spuds into spirits on a single estate.

Steve said: “We’re proudly plough-to-bottle. This way we have full control of our production process, creating premium spirits sustainably from our humble Cornish potatoes.

"We don’t take the easiest or cheapest route – we invest in solar power, source our own water, and spread our potato waste back on the land. Doing what’s right is non-negotiable for us, it’s worth the investment.”

The Lloyds bank campaign highlights the company as a forward-thinking business, with a slogan stating 'good things are happening at Colwith'. As well as on billboards, the campaign is on TV, in print, online and on social media platforms. 

Jeremy Weekes, agriculture relationship manager at Lloyds Bank, added: “The key thing was having the confidence in the family and the generational relationship we had with them to allow Steve to go away on his own and create a business based on projections.”

The distillery opened in 2018 and has been named one of the world’s best after winning gold (Aval Dor Vodka) at the San Francisco World Spirits Championship for three year’s running.

The family-run company's premium collection of spirits are stocked in selective high-end restaurants, bars, and retailers such as Selfridges and Harvey Nicholls.

To learn more about the new campaign, or to find out more about the distillery, visit the Colwith Farm Distillery website.