The Farm Business Innovation show returns to The NEC, Birmingham this November (15th and 16th) with invaluable insight and opportunities for farmers, landowners and agri-professionals wanting to embrace innovation and diversification.

Building on its previous success, the event will once again run concurrently with three other shows - Holiday Park Innovation, Family Attraction Expo, and Leisure Food and Beverage Expo. Together, the four shows form the largest event for businesses in the fields of land, leisure, and tourism.

Attendees will have the opportunity to explore a large exhibition space, spanning two halls and featuring more than 420 exhibitors showcasing an extensive range of products and services essential for building successful diversification businesses. From expert consultancy in planning and finance to safari tents, vertical farming, renewable energy solutions, software packages, and even vending machines, every aspect of diversification will be covered. Some leading organisations have already confirmed their attendance, including Sykes Cottages, Environment Bank, Agventure Farms, Bidswell, Forestry Commission, Daisy Vending, and Omar Park Homes.

The extensive seminar schedule across both days of the show will feature experts from a wide range of specialisms sharing top tips and advice for start-ups and existing businesses.

Farmer and diversification consultant Antony Pearce will share the lessons learnt from his own family farm’s journey, while Louise Newton from Bidwells will explore how diversifications are bringing life and value back into rural places and spaces.

Advocating for specific enterprises, Lewis Pennicott of Cleveland Containers will share why self-storage is the ultimate remote business, and Joby Mussell from makes his case for including holiday lets on farm.

New Interactive Zone

Farm Business Innovation Show has partnered with Leisure Food & Beverage Expo to create ‘Great Taste of the Country’, a new zone dedicated to independent British food businesses. It will feature live culinary demonstrations, providing an opportunity for businesses to showcase their products in action. The line-up includes popular food brands Hello Fresh, Devil’s Bridge Rum, and My Gyros.

Verity Hyland, Events Director for Agriconnect, said: "Given the fast-evolving landscape of the agricultural industry, uncertainty is the only constant. Many farmers and landowners are proactively future-proofing their businesses by diversifying or strengthening existing diversifications."

“Farm Business Innovation provides a unique platform to learn from a diverse range of experts, connect with like-minded rural entrepreneurs, and acquire actionable takeaways to enhance the profitability and sustainability of your business. We look forward to once again welcoming everyone to The NEC on November 15th and 16th and supporting our charity partner Farming Community Network.”

With longer opening times this year from 9am to 5pm on day one and 9am to 4pm on day two, entry to the Farm Business Innovation Show, and the other three events, is free of charge. Registration is open now at