A quad bike manufacturer has launched a charter to promote responsible riding.

It comes as the Health and Safety Executive report 25 deaths in the farming industry across the country over the past year.

The biggest cause of death was moving vehicles - eight people were killed. Of these, three were fatally injured by tractors and two by all-terrain vehicles (ATVs).

A new Responsible Riding Charter, which reinforces rider best practice and challenges users to rethink how they approach rider safety, was launched by Can-Am during Farm Safety Week (July 18-22).

The charter is designed to help educate quad riders with a series of simple and easy to remember tips.

The advice includes being mindful of the animals that riders come across and not damaging their natural habitat, remembering that everyone has their own way of riding, looking at ways to share best practice for riding different terrains, and making sure the vehicle is correctly insured and registered.

James Dalke, BRP commercial manager UK and Ireland, said: "The new charter we are launching reflects our commitment to educating users on the importance of rider safety.

"The aim of the charter is to provide users with easy to remember tips and advice that spark conversations about responsible riding, whether at work or at home.

"These conversations will, in turn, help users ensure they are as safe as they can be when out on the land and riding on trails.”

To complement the charter, the manufacturer is sharing two safety videos on the Can-Am off-road YouTube page which focus on ATV safety and SSV safety.