A new trend in Japan could prove fruitful for the UK's farmers.

The Japanese have become fans of cream teas - and a Welsh farm is already exporting clotted cream to appeal to the new appetite.

With the rise in interest in taking afternoon tea, the market is opening for more dairy brands, as Lynne Rowlands, director of Daffodil Foods explained: “Japanese consumers have a particular interest in our British afternoon tea and we have been able to secure a lucrative deal and unlock this market.

“We first began our exporting journey after a visit to the BlasCymru/TasteWales event in 2019 and shipped some of our products to Hong Kong.

"This export deal with Japan will be a strategic market for us going forward.

“We are delighted and we will begin exporting to Japan in the New Year as they already have a number of key supermarkets interested in our product.”

Daffodil Foods is a growing business based in the foothills of Snowdonia near Abersoch and Pwllheli in North Wales.