RABI is launching an online wellbeing community and counselling service for farmers.

Against the backdrop of continuing strains and demands that farmers are facing, this new online initiative is part of RABI’s plans to evolve its services to better meet the changing needs of farming people.

Alicia Chivers, RABI’s chief executive said: “We know that farmers have continued to face exceptionally difficult times. Managing mental wellbeing and maintaining good mental health has emerged as one of the most significant issues facing our sector, which is already known for its higher than average levels of stress, depression, anxiety, and suicide.

“Our aim is to make a real difference to the farming community that RABI has been dedicated to for the past 160 years. We believe early intervention and one-to-one support are essential to ensuring good mental health and tackling the root causes of poor wellbeing.

"We believe that providing confidential, easily accessible, free online support can make a real difference to a wide audience.”

South West Farmer:

Alicia Chivers

The initiative features two distinct sites, one tailored for adults and one tailored to children aged between 11 and 17. These safe and confidential online platforms are being delivered in partnership with a specialist online mental health provider.

The websites include dedicated farmer-friendly content that addresses farming sector specific challenges such as loneliness, Brexit anxiety, animal health, crop disease and farm debt.

Users will be able to anonymously access farmer-specific and more generic content, as well as a wealth of discussion boards, case studies and messaging functions. There are many tools, such as a journal to record and track progress against personal goals, as well as tips and articles.

In addition, all users can access one-to-one counselling support from BACP recognised qualified professionals through a chat function. The practitioners are trained in different forms of counselling, allowing them to meet individual needs and preferences.

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Alicia added: “No one should take mental wellbeing for granted.

"We believe offering practical support through these sites is a constructive and hugely positive step forwards. It forms a key aspect of RABI’s ambitious five-year strategy that will extend our offering to a broader audience.

"We understand the issues that farmers face and really care about finding and developing tools that can assist. Our role is to offer encouragement so people can access the services they need, early enough to make a difference, hopefully preventing them from reaching crisis point.

“We also need to initiate frank and honest discussions throughout agriculture to tackle this complex subject. Therefore, we are also reaching out to numerous stakeholders and organisations, who I hope will join us by raising awareness more widely and amplifying these important messages.

“The launch of the online wellbeing community is a significant step towards achieving our vision that ‘no farmer should ever face adversity alone'."

To access the online counselling platform, visit the RABI website: https://rabi.org.uk/kooth