A new sales manager for the south and south west has joined TH White.

Andy Symes, who lives in Dorset, has joined as Case IH sales manager at the Stockbridge branch.

Andy will combine team management with sales and business development techniques to champion the Case IH brand together with its associated franchises (Manitou, Pottinger and McConnel) selling high-value, specialist equipment.

He said: “I’m really excited to join TH White and work alongside top franchises – in particular Case IH, a strong brand known for its impressive big kit such as the AXIAL Flow combine, Quadtrac and Magnum tractors, together with its cutting edge technology and premium finish with a superb heritage.

"Case IH is an ambitious brand that is moving forward with a very positive plan to increase its market share through a stronger and growing dealer network.”

Read more: Virtual machinery sale that included 18 tractors hailed a success

He will be responsible for his own sales territory alongside managing the sales team day to day. He will also support the service workshop and parts function based at the branch.

Andy studied agricultural engineering and brings a wealth of experience to his new role. Starting out as an agricultural engineer in Salisbury, Andy gained early experience with Massey Ferguson, Fiat and Renault tractors along with Claas combines. He trained in electronics and hydraulics and quickly learned all about tractor systems.

He then spent 13 years in pig farming followed by a short spell maintaining large cargo and passenger aircraft before moving back into the agricultural sector as an engineer for a Massey Ferguson dealership at Ringwood.

Before joining T H White, Andy worked at New Holland UK.