The versatility and taste of British beef will be celebrated from April 23 -30 as Great British Beef Week (GBBW) marks its tenth year.

Beef farming is rarely out of the headlines at the moment, often for the wrong reasons, but beef producers have a great story to tell.

British beef production is among the most sustainable in the world and boasts a carbon footprint around half the global average.

This year’s GBBW, which is organised by Ladies in Beef (LiB), aims to shine a spotlight on the high quality British beef can offer and highlight its nutritional and environmental credentials.

Mother-daughter farming duo Celia and Kirsty Gay have been chosen as this year’s GBBW ambassadors. They run a suckler herd of pedigree South Devon and Aberdeen Angus Cross cattle on their family farm, near Bath, which is also home to a farm shop, butchery, café and events enterprise.

Celia said: “Great British Beef Week enables us to shine a light on beef as an important part of a balanced plate and highlight all the benefits livestock farming brings to the environment.”

Read more: Farming women flying the flag for Great British Beef Week

The 2020 campaign will champion Red Tractor assured beef through a range of cuts and dishes, engaging consumers through both retailers and foodservice.

A series of events will also take place, helping charity partner RABI reach its fundraising target of £100,000.

Jilly Greed, who co-founded LiB with NFU president Minette Batters, added: “We’re so pleased that our project to get people talking about British beef has lasted the course, reaching its tenth year.

“It feels like beef farming is being attacked from all angles at the moment, however campaigns like this allow us to fight back by talking about beef’s nutritional qualities and how farmers are actively helping the environment.

“Every single beef farmer is passionate about the quality of the beef they produce, otherwise they simply wouldn’t be doing it, and it’s vital that we communicate that passion to consumers.”

Beef producers and other stakeholders who would like to support Great British Beef Week can find out more information and download promotional material by visiting