Farming ambassador, Gareth Wyn Jones, international rugby stars Tom Youngs and Will Addison and British Superstock 1000 rider, Tom Neave have all teamed up with Honda to promote the importance of wearing of a helmet when operating all-terrain and utility vehicles.

Putting their creative talents to the test, Jones, Youngs, Addison and Neave all designed bespoke ATV helmets, which were brought to life by paint experts Image Design Custom and made possible by Honda.

The helmets will be auctioned between January 30 and March 29 to raise money for two charities, Yellow Wellies and Headway.

A recent poll carried out by Honda and farming twitter account @FarmersoftheUK, found that 66 per cent of ATV users ‘never’ wear a helmet, and only 20 per cent ‘sometimes’ choose to wear one. Just 14 per cent answered that they ‘always’ wear a helmet despite the deaths of 25 farmers in ATV incidents over the last ten years.

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The Health and Safety Executive said that it had investigated 28 fatalities involving ATVs in the past decade, which have led to 11 prosecutions.

Stephanie Berkeley, manager of the Farm Safety Foundation, home of Yellow Wellies, said: “While our farmers are among the best in the world, farming continues to have the poorest safety record of any occupation in the UK. The Farm Safety Foundation was established to help young farmers challenge and change their attitudes to risk-taking and improve their physical and mental well-being. We are delighted that Honda is helping to raise awareness of the importance of wearing a helmet when operating ATVs.”

Luke Griggs, director of communications at Headway, added: “Brain injury can impact every area of a person's life, often stripping away an individual's independence and basic life skills they once took for granted, impacting everything from walking and talking, to thinking and feeling. It can also devastate the lives of family members and loved ones who may suddenly find themselves as carers or feel powerless to help.

“Research has proved the effectiveness of helmets in protecting the skull and brain from impact, particularly when striking hard surfaces such as rocks. We all think ‘it will never happen to me’, but the reality is an accident can happen to anyone at any time, regardless of the experience or ability of the rider. It is therefore vital that people take heed of the warnings and protect themselves. We urge ATV riders to use their heads and use a helmet.”

Yellow Wellies is dedicated to supporting the physical and mental well-being of UK farmers and agricultural workers. Meanwhile Headway works to improve life after brain injury by providing vital support and information services to those affected.

Enthused farmers and fans who want to get their hands on these unique helmets can join the auction at: