Supermarket Aldi is launching 100 per cent British Wagyu Beef Burgers in stores nationwide.
The steaks are high but the prices are low – hitting shelves on January 30, Aldi’s British Wagyu Burgers will go on sale for £2.99 (pack of two), the price of which can be as much as £12.95.
Aldi’s Wagyu beef supplier and chairman of the British Wagyu Society, Jim Bloom, said: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.
“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”
Dubbed the finest tasting in the world, Wagyu is highly prized because of its intensely rich and buttery soft, melt-in-the-mouth flavour, thanks to the fat marbling in the meat.
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