Britain’s farmers will be showcasing their quality food in national press over the next four weeks as the NFU partners with Colman’s to promote British meat.

NFU livestock board chairman Richard Findlay said: “This campaign is a great chance to showcase the incredible lamb, beef and poultry that we produce here in Britain.

“With the current political uncertainty and the low farm gate prices that many livestock farmers are facing, it is more important than ever to galvanise public support for our fantastic farmers and their world-leading products.

“British farming has a fantastic story to tell. As a farmer I am immensely proud to produce some of the highest quality, tastiest and most nutritious food in the world, and at some of the most affordable prices. We need to be doing all we can to spread the Back British Farming message even further and encourage the public to buy local and buy British."

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