Bridgestone is embarking on a nationwide tractor tour to bring its agricultural tyre to life to the farming world – and the wheels will be rolling to two south west locations in September with a £200 donation on board for the local young farmers clubs.

It is hoped that interest and awareness will be generated around the product in an agricultural heartland of England, with Bridgestone experts on hand to demonstrate its capabilities through presentations featuring comparison test results.

During the pit stops, Bridgestone will also be donating £200 to the regions' young farmers’ club, to help keep the future generation of farming on the right track.

The VX-Tractor will be visiting Smart Agricultural Services in Piddlehinton, Dorchester on Thursday, September 26.

On Friday, September 27 the tractor visits North Devon Tyres in South Molton.

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Bridgestone’s agricultural product manager Keld Andersen said: “The VX-Tractor is such a top performing product that we wanted to bring it to the eyes of as many farmers as possible, courtesy of our specially created road run.

“We have focused on increasing wear life, especially on the road, and have made the lug on the VX-Tractor longer and wider, with up to 20 per cent more lug volume than many competitor products.

“A six-layer tread belt also helps to protect against damage and potential punctures and the surface area of the sidewall has also been reduced and reinforced, further diminishing the tyre’s vulnerability to puncture.”