NFU Mutual has appointed Rachael Romasanta as Risk Management Services Sales Consultant for the south west region.

Covering a patch from Hereford to Land’s End, which encompasses 42 NFU Mutual agencies, Rachael’s role is to lead on Risk Management Services (RMS) and sales in the region.

Rachael has more than 10 years’ experience in insurance services, first working for NFU Mutual Thornbury in 2009 as an Internal Sales Executive. She was promoted to Account Manager within her first year and remained with the firm for seven years.

After three years in commercial brokering, Rachael has now returned to NFU Mutual and taken up the specialist health and safety role.

Rachael said: “Covering the whole South West region and with so many agencies to work with, every day is different, but there are three main strands to my role. Firstly, I work with potential new clients to find the right health and safety solution for them.

“Secondly, I conduct renewal visits to existing clients to ensure their service package is up to date and still right for them. Finally, I work with agents in each branch to ensure they and their teams have the best possible knowledge and to build their understanding to allow them to confidently offer risk management services to their clients.”

A wholly owned subsidiary of NFU Mutual Insurance, NFU Mutual Risk Management Services is committed to providing a high level of technical advice and guidance. There are a range of service options available to suit different businesses, from family farms to large corporations. Businesses don’t have to insure with NFU Mutual to use them as their health and safety provider.

A health and safety review from NFU Mutual will identify ways of improving safety within a business and team. The services include health and safety consultancy, loss prevention guidance, and business training solutions.

Rachael added: “My background working in an NFU Mutual agency has been a huge advantage for this role as I understand our clients’ requirements and the challenges that they face.

“As the leading rural insurer, a proportion of our work is in the farming sector. But NFU Mutual doesn’t just work with farming and rural clients, we also offer Risk Management solutions to commercial clients in a vast range of sectors.

“My focus is treating the customer fairly and ensuring that their package of support is bespoke to their needs and meets legislative requirements for their business.”

Rachael has a strong understanding of farming and rural issues, having been involved in the industry from a very young age.

“From about the age of ten, I had horses which were kept at stables on a working dairy farm near our home in Hutton near Weston-Super-Mare. I spent every spare minute I had there and without even realising I was learning about farming and the farm environment. I’ve remained passionate about the industry since my childhood,” Rachael explained.