THE first ever matchmaking app for farm animals has launched.

Called Tudder, the swipe-based app will help farmers identify breeding stock and partners for their cattle, in the quest for moo-love.

Through Tudder, farmers will take on the role of moo-pid and use their smartphones to swipe right for 'yes' and left for 'no' in the search for the perfect match.

Using the app, farmers will first have to indicate whether they’re looking for breeding cows for their bulls, or vice versa. The new app features profiles of farm animals from 43,000 farms across the UK, representing approximately a third of all UK farms.

Once a match has been made, farmers will be redirected to the SellMyLivestock (SML) website where they can browse photos and learn more about the breeding stock listed.

If they like what they see – and the traits of the selected livestock prove udderly irresistible – the farmers will be able to contact each other to agree a price.

Tudder’s launch is a part of a wider push by SML and its parent company Hectare, to reinvent farm trading.

The way farmers currently trade livestock, grain and other outputs within the industry is very traditional, with farmers travelling long distances to sell their products at market, with no guaranteed buyer, and a lack of transparency when it comes to pricing.

Through Hectare’s digital marketplaces SellMyLivestock and Graindex, as well as its secure payments platform FarmPay, the agritech start-up is transforming this process between farmers and their supply chain, boosting transparency, efficiency, security, traceability and insight within the industry.

Tudder is available to download on both Apple and Android.

Jamie McInnes, co-founder and CTO of SellMyLivestock, said: “Finding the right match can be daunting for us humans, let alone if you’re a four-legged farm animal. Traditionally, playing moo-pid for cows would require proper grafting: visiting each herd of hopefuls at different farms, or at an auction market, all the while running the risk that the best cow on the market has simply slipped past you.

“And while this is a bit of fun on Valentine’s Day, it highlights how relevant online matchmaking is for farmers looking for breeding livestock. Buying breeding cattle is now enabled by a huge amount of genetic data to create the perfect match. This is the equivalent to a human online dating profile, except it is validated in science rather than a self proclaimed GSOH.”