The Brian Etherington Meat Company has announced the launch a new range of online meat boxes, making the Cornish butcher’s high quality, locally sourced meats available to all.

It is designed to get people across the country eating better quality meat from native and rare breed animals. Drawing on over 60 years expertise in the butchery trade, the range will feature something for all budgets and tastes.

Managing director Mark Etherington said: “Etherington’s have always been passionate about the provenance and quality of our meat – in many cases working directly with local farmers who rear native breeds.”

He continued: “The new meat boxes will celebrate the quality of livestock Cornwall has to offer - from Ruby Red and Dexter Cattle, to large White Pigs and the best local lambs – whilst promoting the Cornish brand to people who genuinely care about their food, right across the UK.”

Etherington’s Steak Connoisseur Box features some of the West-Countries finest beef, and where possible cuts from the herd of Ruby Red Cattle at Tregullow Farm, which is located less than two miles from Etherington’s Award-Winning Farm Shop.

Big and Small barbecue boxes have something for all the family, with award-winning sausages, pork belly spatchcock chicken and more. Seasonal boxes will be released throughout the year with a “one-pot-wonder box” for Autumn, Christmas specials for the winter months and of course, Spring lamb.

The range also includes an ‘Eat Like an Athlete’ box designed by local Paralympic medal-winner Melissa Reid to help boost training performance, and an ‘Eat Like a Pirate’ selection – which features a collection of the Cornish rugby team’s high-protein favourites.

Etherington’s, based in Scorrier, also has its own range of award-winning Cornish pasties, which are also available to buy online and which will continue to be sold alongside the meat boxes.