The innovation award given by South West Farmer, sponsored by Old Mill, is always a tough category.

Five farming families were shortlisted and each show clear enthusiasm for innovation in their business as well as the necessary enthusiasm and dedication to make the ideas happen.

Diversification is considered by many farmers to be vital in this day and age, not just for commercial profit but for spreading the risk in a weather dependant profession. 

Featured in the video you can see Andrew and Jenni Guy talk about the passion they have for environmental visits and care farming. Anthony Nicholls has opened a feed supplies store while Celia and Hugh Gay have opened a farm shop and cafe that serves their produce.

Roger and Tanya Olver have a duck farm and outreach programme while the Gibson family have diversified by building log cabins, hosting campers and caravanners and running a farm shop. 

The winners were Andrew and Jenni of Julian's Farm who were commended for doing so much good with disadvantaged and vulnerable visitors to enhance their understanding of the countryside and environment around them for the benefit of the future.

If you are - or you know - a farmer who has introduced different elements to the core business, why not put in a nomination for an award.

It only takes a few minutes to complete the form here and it's a great way to spread the word about how innovative today's farmers are.