Great British Beef Week returns for the eighth consecutive year from April 23-30.

NFU president Minette Batters, the organisation's first female leader in 110 years, is a champion of British beef and a co-founder of Ladies in Beef which is the driving force behind Great British Beef Week. Ladies in Beef is a group of more than 150 female beef farmers who care passionately about what they do.

Ms Batters said: "We first established Ladies in Beef to tell the story of British Red Tractor assured beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It’s these messages that I want to communicate to others."

This year’s Great British Beef Week campaign will focus on the benefits of eating thin cuts - which are readily available at most supermarkets and provide a quick and easy wholesome meal, ideal for midweek ease.

Jilly Greed, also a co-founder of Ladies in Beef, said: "Thin cuts are a great way of shaking up midweek mealtimes. They’re robust in flavour and you can cook them in minutes. They’re lean and an underrated source of protein and iron, as well as eight essential vitamins and minerals.

"As professional beef farmers, we know the work that goes into producing the very best British beef. But as shoppers and mums, we also know how challenging it can be to provide healthy and nutritious meals, seven days a week."

Great British Beef Week begins on St George’s Day, Monday April 23 and will run until Monday April 30.

The Royal Agricultural Benevolent Institution (R.A.B.I) is supporting the campaign as charity partner.