For the first time the National Brown Swiss Show will host its national show at UK Dair Day at the International Centre in Telford on Wednesday September 23.

The National Brown Swiss Show joins The Holstein Show and The Ayrshire Show, both of which host their celebrated national events at UK Dairy Day.

This year's breed judge is Dr Angelo Pozzatti from Italy, a veterinarian who has specialised in bull selection. Between 2004 and 2008, Dr Pozzati worked in Switzerland for the AI stud Swissgenetics, responsible for the Brown Swiss program and as area sales manager for many countries. He then went on to work as technical and commercial director of the AI Stud, Zorlesco in Italy before becoming the Europe sire analyst for Semex Alliance.

Dr Angelo Pozzatti has officiated more than 280 shows in more than 11 countries, placing Brown Swiss cattle at the Royal Agricultural Winter Fair in 2005, at the International Dairy Week in Australia in 2008, at the World Dairy Expo in 2009 and at the most important European shows.

UK Brown Swiss Cattle Society Chairman, Jonny Lochhead, said: “The Brown Swiss are desirable cattle, characterised by ease of management, quality milk production and longevity. Our membership is currently up to around 150 members across the UK and Ireland and as a society, we’re gaining growth and representation and can’t wait to formally be a part of UK Dairy Day.”

Originating from the Alpine regions of Europe, the Brown Swiss breed has successfully travelled to all corners of the world and adapted as one of the leading breeds of milking cow, particularly where the primary market for milk is the manufacture of cheese. Brown Swiss adapt to any climate or environment conditions, being noted for their resistance to extremes in temperatures. They are renowned for their natural grazing instinct and efficient conversion of forage.