The Love British Food campaign is calling upon young farmers to help promote British food to consumers in a series of activities planned for the build-up to Easter and during autumn’s British Food Fortnight.

Alexia Robinson, founder of Love British Food, said: “If ‘British Food’ was a brand like any other it would have a TV and marketing campaign telling consumers about the superb standards of British food and promoting the buy British message.

"It is not but what it does have is a network ‘army’ of superb, inspirational, young farmers across the country who are increasingly taking it upon themselves to do what they can to promote their industry whether via social media or through the deep reach they have in their communities. We want to tap into their energy and get them all to be walking, talking advertisements for British food.”

Fourteen young farmers from across the country are leading the campaign: Richard Bower, Milly Fyfe, Ed Ford, Georgie Gater-Moore, Luke Winton, Hannah Binns, Ethan Kinney, Katie Smith, Chris Manley, Linsey Martin, Mary Ankers, Jack Hodgeson, Josh Dowbiggin and Harriet Wilson. Co-op Farming Pioneers will be taking part and NFYFC is supporting.

Activities begin with a social media campaign in the build-up to Easter. Love British Food is calling upon young farmers to post a photograph of themselves and their farm on Twitter and Instagram saying very simply what they produce and highlighting a high standard they adhere to. Using the hook ‘My name is…’ and hashtags #BritishFoodisGreat #LoveBritishFood, the aim is to make the link between farmers, food producers and top quality British food. Celebrity farmers are also being invited to post ‘My name is…’ messages in support.