A farming event will be celebrating its 40th anniversary this year, demonstrating that farming is very much thriving in the UK.

The Cereals event has been held annually since 1977, providing farmers with all the tools they need to make the best of their business.

This year the event will be celebrating its 40th event, and the organisers promise that more technology and practical knowledge than ever before will be on display.

This year cutting edge technology will be presented alongside practical advice, including knowledge trials to make it easier for visitors to find the technical information they are looking for.

Jon Day, event director, said: " The first event guide spoke of the need to assess what the market wants, growing to meet consumer needs, and effective marketing.

"In 40 years, the keys to success have not really changed, but a lot of the industry's research and technology has.

"We've made the popular displays bigger and better than ever.

"The Soil Pit will now be 20m long, and The Drone Zone will include a huge cage for on-site displays with a nearby field hosting trial flights.

"A day spent at Cereals could be one of the most cost-effective ways to spend your time this year, and you will reap the benefits this year and next."