Cattle breeding experts Rob Braithwaite and Ben Nottage are cycling a gruelling 1,000 miles from John O’ Groats to Lands End this May to raise money for the Motor Neurone Disease Association.

Rob and Ben, who both work for Cogent Breeding Ltd as WMS UK Manager and Key Accounts Sales Consultant respectively, will be accompanied on the entire route by five other cyclists, all being close friends of well known cattle breeding consultant Bryan Challenor who was so tragically diagnosed with the disease in June last year.

‘Cycling for Bryan’ is being supported by a number of farming sector companies and individuals, demonstrating characteristic industry unity for a very worthy cause.

Anyone wishing to be involved or show support can do so through the Cycling for Bryan website or Facebook page, and donations can be made at www.justgiving.com/cyclingforbryan/