The British Hedgehog Preservation Society (BHPS) is celebrating a second major victory over an international fast food company.

The first success for the tiny charity based in the South Shropshire Hills, was when it took on McDonald’s and won.

The design of McFlurry cup lids meant that when a hedgehog sought out the left over ice cream inside, it got the cup stuck on its head. After much pressure from BHPS and a considerable amount of time, the lid design was changed to reduce the size of the hole, preventing hedgehogs getting their heads in if the cups were littered, There was also a ‘little harms wildlife’ warning stamped onto every new lid.

Now they’ve been giant-slaying again following reports that the KFC Krushems milkshake packaging was causing the same problem. It has taken a long time and a lot of negotiation, but the charity is delighted that KFC has also agreed to alter their packaging in order to save hedgehogs.

Fay Vass, Chief Executive of BHPS said: "We are delighted that KFC are changing their packaging to prevent littered cups from harming hedgehogs. We would ask that people dispose of litter responsibly as it can have a devastating impact on wildlife.’ A spokesperson from KFC said: "From today, KFC in the UK and Ireland will cease production of the current lid for the Krushems cu. After consultation with the British Hedgehog Preservation Society, KFC UK/I has developed a new lid with a smaller aperture to prevent potential harm to wildlife and will introduce this into all restaurants over the coming months."

To find out more about the work of BHPS please visit www.britishhedgehogs.org.uk