A South West insurance firm have once again been selected to be the region's call centre for Red Nose Day 2017.

On Friday, March 24, Comic Relief will be taking over screens across the nation, and Truro based Cornish Mutual will be manning the phones.

More than 100 volunteers from the organisation and other local businesses will be taking calls - and putting the fun into fundraising.

In 2015 BT handled more than 200,000 calls to the donation line during the live TV show alone, with nearly 150 call centres taking part across the UK.

Alan Goddard, managing director for Cornish Mutual, said: " We are very proud to be the South West call centre for Red Nose Day again after a hugely successful debut in 2015.

"Last time we raised more than £4,000 just from our own fundraising activities, before and during the evening, which was a great achievement.

"We are already planning a fun-filled schedule this year to try and beat that figure.

"We welcome other like-minded, local businesses and individuals to join us and help raise as much money as we can for this fantastic cause."

Red Nose Day comes along every two years and thanks to the generosity of the British public Comic Relief has raised over £1 billion which has gone towards changing the lives of people in the UK and across the world's poorest communities.