The Association of Show & Agricultural Organisations (ASAO) held what organisers believe was one of their best-attended conferences in recent years.

Attracting almost a hundred delegates from agricultural shows and societies from throughout the UK, the three-day event focused on key issues facing the industry including sustainability, health & safety, effective marketing and meeting charitable aims.

Hosted by The Royal Highland and Agricultural Society of Scotland (RHASS), with a welcoming address from RHASS chairman Lord Forsyth, the event attracted over 20 speakers including organisers of events such as The Royal Military Tattoo, representatives from the media and industry bodies including NFUS and The Soil Association.

Held at the Marriott Dalmahoy Hotel, Edinburgh, the focus of the event was to secure the future of agricultural shows that play an important part in connecting consumers with food producers and an important economic driver for the regions.

Commenting on the event, Ollie Allen, ASAO chairman, said: "In excess of six million people visit agricultural shows each year throughout the UK - that's one in ten people - so the industry has a huge responsibility to ensure we deliver value for money.

"The ASAO conference allows delegates to share best practice, debate common issues and plan for shows that meet the aspirations of not only the visitors but also members, exhibitors, sponsors and stakeholders."

The three-day event coincided with BBC Children In Need and delegates raised in excess of £2,000 on the night.

Commenting on the success of the event, RHASS Chief Executive, Stephen Hutt added: "With many shows, large and small, sharing common challenges, ASAO plays an important role in driving forward the future of our agricultural shows. Everyone takes something away for the weekend, which is both inspiring and motivating. "

ASAO is a membership organisation, which aims to promote agriculture, horticulture and the countryside. www.asao.co.uk.

The next conference will take place in Norfolk in November 2015.