NFU President Meurig Raymond has given his support to the Yellow Wellies Farm Safety campaign – by signing a giant pair of wellington boots.

Pledging to "support farming safely and encourage others to do the same", he was joined at Livestock Event 2014 on stand BM170 by campaign ambassador Jim Chapman, who lost his arm in a PTO shaft accident aged just 23.

The campaign, which asks the farming community “Who would fill your boots?” in the event of an accident or death is delivering the message that it’s worth taking the time to farm safely, not only for farmers but their family and friends’ sake too.

Over the course of Farm Safety Week (June 30 to July) the campaign will be releasing daily advice based on key risks posed to farmers. On top of this, farmers can also put their safety skills to the test at Livestock by playing Keep Clive Alive – an interactive game that tests reaction speeds.

The initiative was made possible by the newly-formed Farm Safety Foundation an organisation with the mission to create a culture of safe farming. The NFU Mutual board has committed to provide financial support for the foundation, including a £250,000 donation for its first year.

For more information on the Yellow Wellies campaign, please visit www.yellowwellies.org