The Pasture-Fed Livestock Association (PFLA) has experienced a surge in interest since horse meat DNA was confirmed in some processed foods on sale in British supermarkets.
Membership of the group, which champions the benefits of raising and finishing sheep and beef cattle solely on grazed grass and conserved forage, has doubled since the New Year with nearly 70 full members. Seventeen of these are now approved producers selling pasture-fed meat around the country.
A number of existing suppliers have also noted an increase in sales, as consumers are looking for reassurances about traceability, as well as for meat that offers a superior taste and eating experience.
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