Somerset based Wyke Farms, the UK's largest independent cheese producer and milk processor, have announced yearly sales figures showing a sustained 26 per cent year on year growth.

The news cements the company as the leading Farmhouse cheddar brand in the UK, and the only independent company within the top five cheddar brands.

Wyke Farms undertook a complete re-brand this summer; the new packaging and brand identity was revealed in September and has so far resulted in a further 10% uplift in sales in most retailers. The company are investing in promotional activity over the coming months to further increase brand awareness and promote the new look.

This autumn, the advertising activities amounts to the largest print campaign yet for Somerset based Wyke Farms who plan to reach over seven million ABC1 housewives with both magazine and bill board advertising.

The exciting new look pack design and print adverts communicate Wyke Farms unique provenance and tradition.

Ashley Wilson, Sales Director at Wyke Farms, said: “Our new brand identity clearly demonstrates our unique position in the category.

“We have a special story to tell and both the retailer and the consumer are enjoying seeing it come to life on our new packs”Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually.